New The ebb and flow of an unpredictable market can be frustrating and uncertain. I stick to my plan. I pivot when needed. I adjust my marketing. To every dealer, manager, or salesperson feeling the slowdown — stay the course.
If you’re reading Midwest Dealers Association Auto Magazine, you’re probably either shopping for a car, thinking about refinancing, or you’re curious why your credit plays such a massive role in what you drive and how much you pay.
Breck HapnerDiscover how auto salesperson Dee Terrnigian markets himself to stand out in the competitive Midwest car market. Learn why building a personal brand, leveraging specialty sales, and connecting with customers takes extra effort—but delivers lasting results.
In the automotive industry, success is measured in numbers. Units sold, gross profit, CSI scores, and targets met—all of these shape how you are judged in the dealership world. As a sales professional, your ability to win consistently is what separates you from the rest.