We’re taught early in sales that success means outperforming the next person. But if you take a closer look at the professionals truly dominating their markets, they’re not fixated on the competition. They’re collaborating.
According to reports, over 6.6% of subprime borrowers that’s people with low credit are at least 60 days late on car payments. That’s the highest in decades. And it’s not just the “bad credit” crowd either. Even folks with decent credit are startin’ to struggle.
John StegallIn today’s automotive industry, technology evolves fast, inventory shifts constantly, and customers are more informed than ever. Yet one truth remains unchanged — the strength of your dealership begins and ends with the quality of your sales staff.
Columbus auto sales professional Dee Terrnigian shares how modern sales success depends on more than product knowledge—it’s about visibility, branding, and consistency. From building his own click-funnel system to running Google and Facebook ads, Dee explains why every great auto salesperson must market themselves like a business. His journey proves that in today’s market, the best known truly beats the best out.