For decades, the auto loan has been the beating heart of the retail car business. It powered sales, sustained dealerships, and gave millions of Americans access to mobility. But the landscape is shifting—fast. What we’re witnessing today isn’t a dip, a cycle, or a market correction. It’s something deeper, more disruptive, and far more permanent.
We’re taught early in sales that success means outperforming the next person. But if you take a closer look at the professionals truly dominating their markets, they’re not fixated on the competition. They’re collaborating.
Columbus auto sales professional Dee Terrnigian shares how modern sales success depends on more than product knowledge—it’s about visibility, branding, and consistency. From building his own click-funnel system to running Google and Facebook ads, Dee explains why every great auto salesperson must market themselves like a business. His journey proves that in today’s market, the best known truly beats the best out.
New The ebb and flow of an unpredictable market can be frustrating and uncertain. I stick to my plan. I pivot when needed. I adjust my marketing. To every dealer, manager, or salesperson feeling the slowdown — stay the course.