For decades, the auto loan has been the beating heart of the retail car business. It powered sales, sustained dealerships, and gave millions of Americans access to mobility. But the landscape is shifting—fast. What we’re witnessing today isn’t a dip, a cycle, or a market correction. It’s something deeper, more disruptive, and far more permanent.
We’re taught early in sales that success means outperforming the next person. But if you take a closer look at the professionals truly dominating their markets, they’re not fixated on the competition. They’re collaborating.
According to reports, over 6.6% of subprime borrowers that’s people with low credit are at least 60 days late on car payments. That’s the highest in decades. And it’s not just the “bad credit” crowd either. Even folks with decent credit are startin’ to struggle.
John StegallIn today’s automotive industry, technology evolves fast, inventory shifts constantly, and customers are more informed than ever. Yet one truth remains unchanged — the strength of your dealership begins and ends with the quality of your sales staff.