My 7 steps to dominate the rest of 2025

September 01, 2025•2 min read

By Dee Jones

🔑 1. Master the 2025 Market Reality

Customers are educated: Most buyers have researched online and may know invoice pricing. You’re no longer just selling cars, you’re selling your expertise and experience.
EVs & hybrids are booming: Be the authority on charging, tax credits, and total cost of ownership.
Affordability challenges: Interest rates and long loan terms mean buyers are value-conscious. Learn to present financing solutions clearly.
Digital-first shoppers: Many will start and almost finish online before stepping foot in your showroom.

Video-first sales: Post short, authentic walkarounds, financing tips, and customer delivery videos on TikTok, Instagram, and YouTube Shorts.
DM-friendly: Respond fast to leads on Facebook Marketplace, social DMs, and dealership chats—speed wins.
Personal landing page or microsite: Give customers a place to see your inventory picks, reviews, and contact info.

Understand bank, credit union, and captive lender programs better than your competition.
Be able to explain EV tax credits, rebates, lease vs. buy in plain language.
Know your connected car features, over-the-air updates, and ADAS (driver assistance) systems inside out.

Ask lifestyle-focused questions: “How do you see yourself using this car day-to-day?”
Use data-driven trust: Show comparisons, fuel savings, EV charging maps, or insurance cost estimates.
Be a problem solver, not a “closer”—the close happens naturally when trust is built.

Google Reviews are currency: Aim for 5-star reviews from every customer.
Build a referral machine: Offer small perks, personalized thank-yous, or community giveaways to keep referrals flowing.
Treat service lane customers as prospects—they’re often easier to convert.

Daily training: Role-play objections, financing discussions, and digital responses with teammates.
Track metrics: Leads → Contacts → Appointments → Sales. Improve each stage 10%, and you’ll crush yearly numbers.
Time block: Mornings for prospecting/follow-ups, midday for appointments, evenings for social content and reviews.

Stay updated on AI-driven lead tools (chatbots, CRM assistants).
Learn how to negotiate trade-ins in an era of volatile used car values.
Position yourself as a mobility consultant (cars, EVs, charging, subscriptions, financing), not just a salesperson.

✅ Formula for 2025 Success:

Visibility (online presence) + Expertise (financing/EV/tech) + Trust (reviews & relationships) = High Performance.

Dee Jones